Ad for Milk

Motivation: Milk is good for you.

Ad: Black and white shots of a fascist society, with sad opera music as the background track. Streets filled with women and children lined up outside in the cold. At the front of the line is a formation of military guards standing at attention. In front of them an officer hands out cartons of milk to the waiting masses. A child, desperate for a drink, runs to the front of the line and grabs a carton. As the child runs away, he opens the milk and begins to drink it as the milk runs down his chin. A soldier quickly gives chase and strikes the child down. Scene of milk spilling out of the carton onto the street, colour fades in, a stream of blood connects with the spilled milk… Cut to text “Got Milk?”

Budget: This is an artistic statement on society, so it is not about the money.