Motivation: Everyone hates needles, but everyone loves vampires.
Ad: Standard give blood commercial at first, showing people who are like "Thanks for the blood! It saved my life!" And just when the viewer is so bored that they're about to go and serach ebay for a Tivo, a vampire comes on the screen. In his hilarious voice (think Count Chocula) he says "I'd be skin and bones without your blood blood blood! Now I'm so healthy I can almost see my reflection!" We then cut to a doctor who says, "Please, give this gift of blood." Then the vampire walks on and says "It's just a needle, people, and it hurts a lot less than this!" He then sinks his fangs into the neck of the doctor and both of them give a freeze-frame thumbs-up.
Budget: I'm not sure how much blood costs, I'll look into that. There are probably a lot of out of work vampires, though.
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