Ad for a Knee Brace

Motivation: Lots of people could probably use a knee brace.

Ad: Open on a ten-year-old kid playing basketball on hardtop. He runs past a defender and makes what should be an easy layup, but stopping short, grabbing his knee and falling over. The camera first focussing on his tears of pain, then panning to his clutched knee. The music of Satie begins as we fade to 25 years later, the child, now man, put on his knee brace and drains a bottle of powerade. He explodes into action on the court, literally playing ten to twenty minutes of intense, non-stop, YMCA league-quality basketball. Suddenly, the past is repeating itself: he has the ball, and the same defender he beat as a child stands in front of him. He manages the same break, but the defender isn't even worried, smirking at our hero's knee as steps into the same easy layup. But this time the knee holds -- with a defeaning heartbeat sound in the background, he conquers his fears (and "gears") and manages to score. Everyone on his team is cheering as the egg time rings announcing the end of the game. Back at the bench he drinks a couple more sport drinks as everyone starts talking about their jobs as junior executives. As he packs up, they all discuss the P/E of various stocks in their individual portfolios. With but a slight limp, he heads towards his car -- triumphant.

Budget: Everything will be shot with super-high-speed film so probably a cool 6 million. We'll just put a mustache on the kid that plays the defender to age him. This will run during the NBA finals too, so, like, double that.